World Goes Digital: A webinar series from IAA for professionals

The International Association of Advertisers (India Chapter) has announced its next interesting initiative – the Face 2 Face series with the theme ‘World Goes Digital’. Speaking on the new initiative, Mr. Srinivasan K Swamy, President, IAA India Chapter, said: “With digital media gaining prominence, an increasing number of advertisers are reaching out to consumers via the internet and mobile platforms. However, there is still a fair deal of inertia when it comes to embracing the interactive world. With the ‘Face 2 Face’  webinar series, we hope to connect professional marketers and agencies with trends, ideas, strategies and success stories from the digital frontier.”

Abhishek Karnani, Director, Free Press Journal and Manish Advani, Head – Marketing & Public Relations, Mahindra Special Services Group, are co-chairing this IAA webinar series. “Our attempt is to build a platform where professionals can share knowledge and experience on the digital medium. The interface will allow a live interaction with each of the experts we will bring to the series,” said Mr. Karnani.

“We are using the Google Hangout platform for the interaction. And coincidentally, we have Mr. Rajan Anandan, Managing Director, Google India, in our inaugural  session on Wednesday, April 25 at 3pm,” said Mr. Advani.

In the last few months, the International Association of Advertisers (India Chapter) has conducted a series of activities – the IAA Leadership Awards, a unique Gender Sensitization Seminar, the IAA Olive Crown Awards, and the monthly “IAA Debates” on topical issues concerning the industry.