WPP combines Design Bridge & Superunion to form a design firm
The combination of Design Bridge and Superunion has resulted in the formation of a new business, Design Bridge & Partners, according to WPP. When it launches in January 2023, the new firm will give clients access to a wide variety of design knowledge that is unmatched in the industry. Through consumer, business, lifestyle, and experience design, the business will help clients grow and evolve.
Jim Prior, the present CEO of Superunion, will serve as Chair of the new international company, with John Morris, the current CEO of Design Bridge, serving as CEO.
Experts in all facets of brand strategy and design, such as graphic, motion, digital, physical, and communication design, will be brought together by Design Bridge and Partners. They will share a common creative ethos of utilising the power of exceptional design to address societal and business problems. Additionally, collaboration and developing talent will be highly valued in the new company's culture. Existing talent will have new chances for growth, including the chance to advance their skills in all facets of design, work with a wider variety of renowned clients, and experience greater mobility within a larger global organisation and the wider WPP network.
The two agencies will continue to function independently through the end of the year. In the months to come, each market will evaluate the new company's structure and market-facing brands depending on client and local needs. Current executives from Design Bridge and Superunion will make up the whole management team and creative leadership, which will be revealed soon.
The ability to combine two design creative powerhouses is really great, according to John Morris, CEO of Design Bridge & Partners. Design Bridge and Partners, which combines the "best of both," will be genuinely formidable, providing greater benefit for our clients through shared expertise and, most significantly, many more possibilities for our employees to thrive.
According to Jim Prior, chair of Design Bridge & Partners, "This is a wonderful marriage of creative excellence that will create amazing results for our clients and our staff." We have the unique chance to lead the way in demonstrating design's genuine potential as a force for good in the world.
According to WPP CEO Mark Read, Design Bridge and Partners will be a leader in design and a crucial component of our client offer that is more straightforward and client-focused in the future. Design Bridge and Superunion, two successful businesses that were combined to form it, will open up new growth prospects for both our employees and our clients.
"It's a delight to work with Greg Quinton and Emma Follett, chief creative officers of Design Bridge and Superunion," they added.
Design Bridge and Partners will be a pioneer in design and a crucial component of our more straightforward, client-focused client service, according to WPP CEO Mark Read. With Design Bridge and Superunion joining forces, it will open up new growth prospects for both our employees and our clients.
Greg Quinton, Chief Creative Officer of Superunion, and Emma Follett, Chief Creative Officer of Design Bridge, jointly stated: "We're thrilled to have the opportunity to work in collaboration with creatives we've long admired and leverage the power of our creativity to make a difference for our clients."