WPP India ups the game to provide more agile client offerings & integrated teams
Intensifying its focus on technology-driven creativity, innovation and growth, WPP has inaugurated its BAY99 Campus in Mumbai this week. WPP Campuses are spaces that bring together different WPP operating company brands under one roof. By 2023, 85,000 people are estimated to be present across 40 WPP Campus locations worldwide.
WPP CEO Mark Read and WPP’s global executive committee were present at the inauguration. The WPP global leaders are in Mumbai for a week-long visit to engage with key clients, partners and local WPP teams and to experience India’s vibrant technology and commerce landscape.
The Campus will provide a platform for change, supporting the company’s more agile offer to clients through integrated teams and expertise within a world-class space.
Speaking on the occasion, Mark Read said, “Creativity powered by technology is critical to meeting client needs and the demands of a dynamic marketplace. Our investment in our campuses supports WPP’s new sense of purpose and enables us to instil a culture of creativity, collaboration and openness, while attracting and retaining the best people. India is very important for WPP, as one of our fastest-growing countries and a top-tier global market.”
CVL Srinivas, WPP’s Country Manager for India, remarked, “There is a real internal evolution that’s ongoing at WPP in India in the way that our teams work. Our teams are now better integrated and working in close alignment with our clients. We are reinventing ourselves to respond to structural changes in our market and to capture the new opportunities for growth. Beyond that, we are also excited about the work that we are doing in sustainability and social purpose.”
With the second Campus in Gurugram due to launch at year-end, both Campuses will house innovation hubs, partnering with established technology enterprises and start-ups. These hubs will drive the adoption of new and emerging technologies and co-create innovative solutions for brands. This will be coupled with capability centres with specialised offerings in martech, content, production, commerce, data and analytics. To build a culture of innovation, the hubs will also host learning and development workshops, hackathons and demo days.
On the agenda for WPP leaders is also the opportunity to see first-hand the education initiatives led by WPP Foundation and ISDI WPP School of Communication. Playing an active part in WPP’s purpose story to drive change, the Foundation works with children from lesser served communities in India. Through livelihood interventions, the Foundation aims to provide opportunities for them to become equal contributors to India’s growth story.
WPP’s campus strategy is to create state-of-the-art, dynamic workspaces, world-class working environments and social areas for its people.
WPP launched the WPP India CSR Foundation in 2015. The vision is to help 20,000+ underserved children and youth in achieving their true potential. Together, the Foundation works in unison with partners towards bringing social change. The Foundation is committed to a common CSR vision of opening doors for every child and youth from underserved communities through holistic child development programmes that focus on education and life skills.