WPP's The Brand Union and Digit reveal new agency construct

Digit has joined The Brand Union, creating a new partnership model and a unique client offer that unites world-class capabilities seamlessly from brand strategy and design through technology, interaction, implementation, and measurement. The partnership adds immediate value to the way both agencies engage with current and future clients.

 

Reflecting the increasingly diverse ways in which consumers want to build dialogues with brands and organisations, this move brings together the global network and established strategic branding credentials of The Brand Union, with Digit’s world-class capabilities in interaction design and technology. 

 

The unified approach, in which different disciplines work in tandem against a shared ambition, means that The Brand Union and Digit can leverage relevant expertise to create contemporary, multi-platform brand experiences from strategy through execution into measurement and ongoing development. The shared global client base includes Reckitt Benckiser, The Absolut Company, Vodafone, Microsoft, TNS, and the newly extended Team WPP relationship with Bank of America Merrill Lynch.

 

The partnership offers best-in-class brand and interaction design, leading edge awareness of current and future technologies and the ability to bring these disciplines together in new ways for new audiences.

 

Toby Southgate, CEO, UK & Ireland of The Brand Union comments, “Up to now, none of the global brand consultancies has established true cross-channel capabilities, in depth and with integrity. No digital agency has built global scale without evolving into a communications business. Together, Digit and The Brand Union can offer our clients a unique perspective on the challenges faced by brands today and, more importantly, tomorrow.”

 

Laura Simon, Managing Director, Digit comments, “The opportunity to link brands more closely with everyday consumer interaction was too good to miss. The combination of talented people and contrasting yet complementary skillsets, means the thinking and the output for the client has relevance from the outset. The two agencies share the same ambition. These synergies make us a perfect fit.” 

 

The Brand Union (www.thebrandunion.com), part of the WPP Group, is a global brand agency with over 500 people in 21 offices in 16 countries. As the leaders’ choice for brand-related insight, advice and activation, The Brand Union delivers knowledge, inspiration and expertise from across the globe to build brands that thrive in the real world, using a balance of brand strategy, creativity and execution.