Yatra.com appoints McCann Erickson as creative partners
Yatra.com, the online travel company that entered in the market in August 2006, which had initially appointed Everest Brand Solutions as its creative agency and Mudra's as media agency, Optimum Media Solutions, to handle its media duties.
Now, the online travel company has gone ahead and announced the appointment of McCann Erickson as its creative agency. McCann takes over from TBWA who handled the account for the agency till now.
Sources closed to the development have confirmed that, "McCann Erickson has won the business following a multi-agency pitch. The other agencies in the fray were TBWA/India and Ogilvy India."
The incumbent agency on this account was TBWA/India which handled the business for close to 1.5 years. Prior to TBWA, the creative duties were handled by Rediffusion-Y&R.
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