Yepme launches TV campaign with the West Indies cricket team

Yepme.com, India’s biggest online fashion brand has come out with its latest television commercial featuring leading lights of the West Indies Cricket Team. The campaign, that will be aired during the World Cup telecast on Star Sports and all other major GEC, music and movie channels. It features players like Chris Gayle, Darren Sammy, Marlon Samuels and Captain Jason Holder sporting the Yepme collection of #freshfashion and sharing their take on how it goes with the famed West Indian flair. Yepme has sponsored the West Indies team in the ICC World Cup 2015 that is currently underway in Australia. The West Indies Cricket Team will play sporting the Yepme logo on their jerseys.

Sandeep Sharma, Founder and COO, Yepme.com said, “West Indies cricket stars like Chris Gayle, Darren Sammy and Andre Russel are known for their effortless style and have a massive fan following in our cricket-crazy nation. We are extremely proud of this association and look at this as an opportunity to spread the message about Yepme being the destination for the latest fashion with cricket lovers across the globe.”

Yepme.com has gone all out in attracting the attention of cricket lovers during this World Cup. Recently, the brand had announced its ‘Fly To Australia and cheer for West Indies team contest’`, wherein 50 lucky winners who downloaded its app and answered a simple question on Fresh Fashion are given tickets to Australia and a chance to watch the West Indies team live, along with 3 days and 2 nights’ accommodation.

The Yepme app is available on Android. It can be downloaded from here. Customers can interact with the app in Hindi and English. With a fan following of over 6 million on Facebook, Yepme.com has created benchmarks in the online fashion industry. It was rated as one of the 5 top start-ups to watch out for by Forbes, for revolutionizing the Indian e-commerce industry. The brand was also awarded “Web-only Brand of the Year” in 2014 by e-Tailing India.

The ICC Cricket World Cup commenced on February 14th. The Indian fans are now looking forward to the much-awaited encounter between India and West Indies on March 6, 2015 at WACA, Perth.