Mausumi Kar to lead Airtel account

Yesterday, we reported GroupM won the media investment mandate for India’s leading telecom services company, Bharti Airtel. The mandate includes traditional and digital media.

Though there was no confirmation at the time of publishing about who will be heading the account. In an official communication from GroupM, Mausumi Kar in a separate unit will be leading the account. Kar has over 15 years of media experience and has been a part of GroupM for the last 8 years. The business will be handled from the Gurgaon office under Team Airtel.

Commenting on the win, CVL Srinivas, CEO, GroupM South Asia said, “The GroupM network has been at the forefront of creating innovative media solutions for our clients. We have taken several initiatives in the recent past to make our agency brands and units a lot more in tune with tomorrow. The biggest challenge our clients face is managing the complexity of a very disruptive media landscape. Our network is delighted to be chosen by Airtel as its media partner."