YES BANK initiates Yoga Day Campaign
#YESToYoga is YES BANK’s latest content marketing initiative for YES Community on the occasion of International Yoga Day. Given YES Bank’s focus on championing community led initiatives through YES Community, they are conducting yoga sessions across all YES BANK branches on the occasion of Yoga Day, championing the cause of yoga and its contribution to good health.
To supplement their branch marketing activity, and to create larger awareness and buzz around this initiative by the bank across digital platforms, they are launching 3 special films. The objective of the campaign is to deliver a banking + yoga connect, stemming from YES Bank’s expertise through video, which is one of the most widely consumed content formats currently. Their focus on digital is to deliver the brand message through create relevant & entertaining content, which these films are a step in that direction.
The campaign hinges on a simple insight of financial health, and how it’s equally important as physical health. And just like yoga is great for the physical health, you need a trusted advisor/partner to ensure that your financial health is great as well. Delivered through the humour route, the films portray typical investment/banking fallacies made by consumers, and essentially communicate financial mistakes to avoid.
These films have been released across all key social networks such as Facebook, Twitter and YouTube.
Links for the films are shared below: