YouTube launches Primetime Channels

YouTube has launched Primetime Channels, allowing users to sign up, browse and watch their favourite content from streaming services such as Showtime, STARZ, Paramount+, AMC+, ViX+ and more, all directly through YouTube.YouTube is rolling out an early version of Primetime Channels in the US. On the Movies & TV hub, users will see over 30 channels that they can buy directly through YouTube, with streaming services such as NBA League Pass and more coming soon.

Every day, people come to YouTube to watch their favorite content, whether it’s the latest MrBeast challenge, Taylor Swift’s newest hit or highlights throughout this NBA season.

With more streaming options than ever before, it can get a little overwhelming jumping from app to app to find what you’re looking for.

Well, that’s all about to change. With Primetime Channels, you will be able to sign up, browse and watch your favorite TV shows, movies and sports from streaming services such as SHOWTIME®, STARZ, Paramount+, AMC+, ViX+ and more, all directly on YouTube!

Starting today, we will roll out an early version of Primetime Channels in the US. To sign up, head to the Movies & TV hub, where you will see over 30 channels that you can buy directly through YouTube, with streaming services such as NBA League Pass and more coming soon.

Primetime Channels adds even more content that you just can’t miss to our collection of thousands of movies and shows available for rent or purchase, or for free with ads. Choosing between sci-fi or horror? Well, we got both options covered with the Paramount+ Original Star Trek: Picard and Anne Rice’s Interview with the Vampire on AMC+. Are you itching to see Spider-Man: No Way Home for the hundredth time? We have that too through STARZ. Or maybe you've been meaning to catch up on a great drama. From 1883 on Paramount+ to The Chi on SHOWTIME®, you can enjoy it all right on YouTube.

"We are excited to expand our partnership with YouTube to offer customers of Paramount+ another way to stream the content they love," said Jeff Shultz, Chief Strategy Officer and Business Development Officer, Paramount Streaming. "This new feature gives us the opportunity to expand our presence on YouTube, broadening our reach and giving consumers even more choice when it comes to streaming the best in entertainment."

Once you sign up, content from your Primetime Channels will be reflected into the YouTube experience you know and love. For fans who like to go deeper into what they’re watching, Primetime Channels homepages will feature shows and movies with curated trailers, behind-the-scenes footage and cast interviews. When searching for content from your purchases, you'll be able to quickly identify and access them in the search results, alongside videos from your favorite creators. And YouTube recommendations will also include programs from Primetime Channels, delivering a personalized selection of content across YouTube that appeals to all your interests.

People already come to YouTube to watch trailers for highly anticipated movies, or clips of scenes from their favorite TV episodes. Now you can continue watching directly on YouTube. And you will continue to have choice and control over your accounts with the ability to manage all of them in one place.

Whether it’s subscribing to Nerdist to analyze clues after watching a Yellowjackets episode on SHOWTIME® or finding makeup tutorials from Trixie Mattel to recreate your favorite looks from the Paramount+'s Original series RuPaul’s Drag Race All Stars, you can now immerse yourself with all the content YouTube has to offer.