Zee News partners with Ministry of Youth Affairs and Sports; Launches "Hum Bharat Ke Log, Kartavya Nibhayein, Rashtra Banayein" initiative!

The reason being that we, the people of India, need to realize that creating a change for the better lies in our own hands. And it is high time, when we need to perform our duties and responsibilities towards our nation. This will make India shining and rising in its true sense. So believes a leading media organization of the country, Zee News.

Subsequent to its award winning campaign "My Earth My Duty", Zee News comes up with another unique initiative "Hum Bharat Ke Log; Kartavya Nibhayein, Rashtra Banayein" in association with Ministry of Youth Affairs and Sports (NYKS). The campaign aims to engender and enable the spirit of performing duties for building a better nation for the citizens of India.

The first marketing initiative of its kind was launched on 2 Oct 2011, underlining its belief in what Mahatma Gandhi said "The true source of right is duty. If we all discharge our duties, rights will not be far to seek. All rights to be deserved and reserved come from my duty well performed."

The marketing head of Zee News, Rohit Kumar said, "At Zee News, we have always conceptualized initiatives that inculcate a sense of responsibility in people towards a cause. This campaign is necessary to awaken the future of this country i.e. the youth, who today constitute approx 30% of India's population. This will inspire them with a belief that the knowledge of their duties and respective rights will help them become responsible citizens simultaneously increasing their participation in the functioning of the Indian democracy and growth."