ZEE Partners AICL, Set to transforms its Corporate Reports

A recent survey by Burson-Marsteller found 95% of chief executives in the US believe corporate reporting plays a critical role in achieving key business objectives.

AICL Communications Ltd., a full-service strategic communications consultancy, assists several Indian corporates in giving shape and character to their annual reports, paving the way for stakeholder groups to understand them better.

An annual report, perhaps one of the most important documents for a listed company, is no longer just a compilation of statistics. It is evolving to add spunk and interactivity in addition to containing relevant information, visuals and imagery. Today, good annual reports are as essential as good advertising for any company.

“We have immense respect for the work and effort AICL invests to make our reports an interesting read. These reports not only help us gain a leadership position in the minds of current and prospective stakeholders, but also allows us to clearly state our goals and pioneering initiatives in the space we operate in,” added Roland Landers, Global Head - Brand, Zee Entertainment Enterprises Ltd.

In this context, Arvind Agrawal, CEO, AICL Communications Ltd. said, “Many companies now recognize the significant role an annual report plays in providing a road map of key messages and strategic direction. The role of annual reports has been largely changed by innovations in technology that have broadened access to information. At AICL, we are

partnering the best Indian brands to help them create a corporate image among the investor community that is commensurate with their business potential.”

AICL is one of the few consultancies operating in the specialised domain of corporate reporting, with services spanning annual and sustainability reports, internal communication, digital and moving image solutions. The firm has won a number awards in the reporting space.

The company has consistently been acknowledged for excellence in creating globally benchmarked reporting solutions for Indian corporates. AICL’s clients include – Reliance Industries, Zee, Hindustan Unilever, Kotak Mahindra Bank, IDBI Bank, Maruti Suzuki, Tata Group, Hero MotorCorp, and many others.

The company’s quest to underscore the importance of reporting has driven it to continuously strive towards innovation in the domain. In doing so, it has built a portfolio of clients which comprise nearly 40% of the BSE Sensex, 30% of the Nifty 50 and 3 of the 8 Indian Fortune 500 companies, besides multiple MNCs and PSUs.