ZenithOptimedia to handle Swarovski

Media agency, ZenithOptimedia has won Swarovski's media planning and buying account for its Asia Pacific region. Prior to ZenithOptimedia, MPG was the agency that had mandate over the account.

ZenithOptimedia is going to start working on the account from January 2010.

Publicis-owned ZenithOptimedia was decorated with the Swarovski's media buying and planning account without a multi-agency review. The decision was reached primarily owing to the firm's relationship with ZenithOptimedia since 2008. ZenithOptimedia worked on Swarovski in 2008.

ZenithOptimedia won the media duties for Unitech Wireless in a multi agency pitch recently. ZenithOptimedia operates out of 72 countries from 218 countries.

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