Zeno Group India picks Papri Dev as MD!

The Daniel J. Edelman India (DJE) Group announced the appointment of Papri Dev, as Managing Director, Zeno Group India. Zeno is the award-winning global mid-size communications agency, part of the DJE family of companies.

Papri joins Zeno with around fifteen years of experience in corporate & brand communications, marketing and social activation, communications for multinational brands and blue chip Indian companies.. Papri will report to John Kerr, Managing Director, Zeno Asia.

Talking about the appointment, John Kerr, Managing Director, Zeno Asia said, “We are delighted to welcome Papri to Zeno Group. Papri’s cross-functional skills are the perfect fit for Zeno’s ability to offer customers a much required blend of social-digital communication with a strong public relations DNA. Under Papri’s leadership, we look forward to Zeno making its mark in India.”

Papri comes with a rich experience in public relations having worked across diverse sectors such as automobile, food and non-food FMCG, retail, broadcast & entertainment, lifestyle, technology, consumer electronics, hospitality and non-profit, among others. Through her varied experience, she has built expertise in strategic consulting, reputation management, direct outreach, advocacy programmes, employee engagement, crisis and issues management, product and services launches, employee communications, sustainability and corporate responsibility.

Prior to joining Zeno India, Papri was the Chair of the Brand Marketing & Consumer Healthcare Practice at Genesis Burson-Marsteller where she led the practice for India. She was responsible for growing the practice into a formidable force in terms of portfolio size and mentored a large team of professionals across the Indian markets.

“Zeno is a young brand that defies conventional labels and that is what makes it a great brand for me to be a part of. It is in step with the dynamic communication environment and has earned recognition in the global industry for its creativity and strategic excellence, and we hope to replicate that in India.” said Papri Dev.

Added Robert Holdheim, CEO South Asia, Middle East, Africa and Managing Director, Edelman India,            “ Papri joins us with a rich and diverse experience in communications and under the DJE Group’s banner, will focus on developing the Zeno brand independently. A strong, independent Zeno adds an important dimension to our ability to service clients in India, as well as regionally and globally."

Papri completed her MBA in Marketing from the International Management Institute after graduating in English Literature from Presidency College, Kolkata.