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1,000 not-out; Zee TV celebrates Kumkum Bhagya’s success

Television’s numero uno show, ‘Kumkum Bhagya’, has been ruling audiences’ hearts and receiving an overwhelming response to its interesting plot and affable characters. Produced by Ekta Kapoor and featuring actors Shabbir Ahluwalia and Sriti Jha in lead roles, this immensely popular Zee TV primetime drama explores various facets of emotions, relationships and has been achieving roaring success on the ratings charts since its launch. The show has even spawned a spin-off show – ‘Kundali Bhagya’, which has also been burning up the ratings charts ever since its launch. In fact, both ‘Kumkum Bhagya’ and ‘Kundali Bhagya’ have been dominating the top two spots in the most watched shows on Hindi GECs in Rural+Urban for several months now. 

The show’s starkly contrasting lead characters – the flamboyant rockstar Abhi (Shabbir Ahluwalia) and the prim and proper, bespectacled girl-next -door Pragya (Sriti Jha) have, over the past 3 years, emerged as one of Indian television’s most loved and iconic couples. ‘Kumkum Bhagya’ has now reached the 1,000-episodes mark, and Zee TV celebrated the milestone in great style on January 15, 2018.  

To commemorate the celebrations for ‘Kumkum Bhagya’s 1,000-episode milestone, Zee TV has curated a vibrant catchy anthem that is that is fast catching eyeballs and growing in popularity since it went on air on January 1. Zee TV’s popular characters Naren (Akshay Mhatre), Pooja (Sheen Dass), Devi (Yesha Rughani), Adhiraj (Krrip Kapur Suri), Nisha (Manasi Salvi), Jia (Disha Parmar), Aditya (Ssudeep Sahir), Prem (Pranav Misshra), Tejaswini (Jyoti Sharma), Rishabh (Manit Joura), Shrishti (Anjum Fakih) and Preeta (Shraddha Arya) feature alongside Abhi-Pragya in this anthem, shaking a leg to the tunes of an original track ‘Meherbano’. The anthem showcases all of Zee TV’s actors thanking their ardent fans for their unflinching love and support. 

Zee TV celebrated ‘Kumkum Bhagya’s milestone with a 4-hour special marathon episode that was aired on January 15, starting 6.30 pm, with all of Zee TV’s lead protagonists coming together to be a part of Rockstar Abhi’s concert. While ‘Piyaa Albela’ leads Akshay Mhatre-Sheen Dass and ‘Zindagi ki Mehek’ stars Sameeksha Jaiswal-Karan Vohra presented a romantic act to express their love for their partners, there wa a girls versus boys dance off between the likes of Sonia Balani, Jyoti Sharma, Pranav Mishra and Manit Joura. 

Speaking about the show’s achievements, Zee TV’s Deputy Business Head, Deepak Rajadhyaksha, said, “‘Kumkum Bhagya’ has moved beyond the confines of a TV show to become an integral part of our viewers’ lives. Over the past couple of years, Abhi, Pragya and their undeniable chemistry has appealed to viewer sensibilities, making the show the undisputed leader of the Hindi television space. People care to know what lies in store for Abhi-Pragya just as they would check on their loved ones. Zee TV has always believed in presenting stories and characters that not only entertain, but are relatable and inspiring. We are glad that we have been able to make ‘Kumkum Bhagya’ a wholesome family entertainer with Abhi and Pragya emerging as India’s most sought-after dinner-table companions. We would like to thank Balaji Telefilms and Ekta Kapoor for their dedication in driving the show, and hope that, together, we scale new heights and attain many such milestones.” 

In the special maha-episode of ‘Kumkum Bhagya’ on January 15, a dramatic turn of events saw Pragya meet her long-lost sister Preeta for the very first time.

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