94.3 Radio One partners with Big Bazaar; Launches Mumbai's "Aam Aadmi'

The mornings in Mumbai are never going be the same again!!! With mercury levels rising high, 94.3 Radio One ' the "Maximum' music station is bringing a "sweet' surprise for Mumbai's janta to beat the terrifying heat, through its exciting campaign - "Aam Aadmi ke liyeh Aam"(Mango for Mango People). This campaign, initiated in association with Big Bazaar gives you the opportunity to win a month long free supply of mangoes in the most surprising and unexpected way.

The campaign will be aired in the special morning show, hosted by none other than the charming voiced, MJ Jay and the vivacious MJ Yamini from 25th April to 6th May, Monday to Saturday from 6 to 11 am.

Says Kiran Dcruz, Station Head Mumbai & AVP Sales West, 94.3 Radio One, "For this wacky, innovative campaign, 94.3 Radio One has sought the help of the city's lifeline ' the Dabbawalas. Everyday, the Dabbawalas will deliver 1000 "special' mangoes, packaged in a special case, branded with the Radio One sticker to people across the city. All you need to do is tune into MJ Yamini & Jay from 25th April to 6th May, Monday to Saturday from 6 to 11 am and answer questions asked by them. Lucky winners will win a month-long supply of delicious mangoes, absolutely free! In addition, they will get an opportunity to share their "sweet' experience with our MJ's, live on air. He further adds, "At 94.3 Radio One, we are always in constant pursuit of innovative ways in which we can connect with our listeners in a better manner. What could possibly be a better way of bringing a smile on the face of the Aam Aadmi this summer?''

Tune in to 94.3 Radio One with MJ Jay and Yamini from 25th April to 6th May, Monday to Friday from 6 to 11 am. So, Mumbaikars, check your dabba! Who knows, you might just be 94.3 Radio One's next "Aam Aadmi'!