Additi Singha & Rizwan Solkar joins Percept OOH

Percept Out Of Home have recruited Additi Singha and Rizwan Solkar as the Regional Manager North ' Rural Vertical and Associate Media Director ' Outdoor Vertical respectively.

Singha has been appointed with effect from October 18 2010. She has had previous experiences with ONIDA as Senior Manager ' Marketing, E-Business vertical and was also associated with other companies like RC&M Experiential Marketing Pvt. Ltd., Alan Dick & Co. (India) Pvt. Ltd., LG Chem Ltd., Jacobs Humphreys & Glasgow Consultants Ltd. etc, prior to joining Percept Out Of Home. In her previous work places, Singha has worked with various clients like LGEIL, Samsung Electronics, Schneider Electrical, Osram, Maruti, Philips Lighting, IOCL, LG, Reliance Industry, Ranbaxy, Rama Petrochemicals and so on.

At Percept Out Of Home, Singha's core responsibilities include Managing Rural business for North and achieving set targets, Business development initiatives & innovative rural solutions to all major clients in the growing Indian market.

Commenting on his appointment said Sanjay Pareek, President, Percept Out Of Home, "With Additi's induction in the Rural Team, our Leadership team for Rural is strengthened and am sure she will harness her experience across industries and help in increasing the client base in North."

Rajesh Amla, Business Head, Rural Vertical, Percept Out Of Home, further added "Additi with her rich experience in Rural industry has an ability to achieve all business targets. She is always ready to take up challenges and lead the team to deliver positive results. Strong at creating new concepts, developing strategy and plans, she will be leading the North team to augment our growth" Additi holds a Post Graduate Diploma in International Trade & Business Law from Indian Society of International Law, New Delhi. .

Rizwan Solkar has been appointed with effect from September 28, 2010. Having done his Bachelorette in Sociology from Mumbai University, Solkar has a rich and varied experience in buying and planning which is evident from his previous jobs which includes Mediascope Publicitas (I) Pvt Ltd ,Square Circle Outdoors Pvt. Ltd, Clear Channel Communication Pvt. Ltd, Outdoor Advertising Professionals Pvt. Ltd etc. He has been associated with clients such as PSI (Balbir Pasha), Maruti, Airtel, Onida, UB Group, Pepe Jeans, Tata Motors, Cavin Care, ING Bank, Shaw Wallace, MTV, Sunshine Lottery, Voltas, LG, Yamaha, Metlife, Seagram, HSBC Bank, Standard Chartered Bank, Sri Lanka Airlines, Indigo Airlines, Pantaloons, Apollo Hospital, Tanishq, Bharati, SKF Bearings, Birla, Oyzterbay, Radico Khaitan, Deccan Chronicle, Bank of Baroda, Tata Tele Services Ltd, L&T, Roca, Hirco to name a few.

At Percept Out Of Home, Solkar's core responsibilities includes planning and buying Media activities for the Outdoor vertical for the West Zone.

Commenting on his appointment said Rajneesh Bahl, Business Head ' Outdoor, Percept Out Of Home, "Amongst many candidates Rizwan was the obvious choice for us, because he has a decade of experience in Buying, wherein he was spearheading buying for a Telecom account since last 4 years. His honesty, buying knowledge and negotiation skills adds to his flair of work. He will be in charge of the west zone buying, reporting to the regional head Joseph Ramsey"

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