Aegis Media focusing on search, to launch iProspect

Aegis Media India will soon be bringing into India the world leading Search Engine Marketing company, iProspect. iProspect helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management, pay per click advertising management, shopping feed management and numerous other related services.

Announcing the launch, Ashish Bhasin, Chairman India and CEO South East Asia, Aegis Media, said "I believe that Search Marketing, both SEM and SEO, will be the key drivers of communications in the years to come, in India. We are lucky to have iProspect as a part of our Aegis Media family. iProspect as a world leader in Search , will give Indian clients an opportunity for the first time to get a world class search marketing product in India. iProspect will be a part of our Power Brands in India and Shamsuddin Jasani will oversee it at the India Executive Council level".

"This launch gives us with the ability to provide world class services to clients here in India," states Shamsuddin Jasani, "Marketers here are yet to experience the level of sophistication iProspect offers ' our tools, our technology, our processes. This helps us raise the bar for Search Marketing. The key members of the iProspect India team have already been trained and certified in iProspect Best Practices, through iProspect University."

Already, through the rapid success of Isobar India, an impressive roster of their clients like Adidas, Reebok,Tourism Australia, UTI Mutual Fund, Rayban, Philips, Perfetti and others have search as an integral part of their digital campaigns. Now iProspect will further embellish that, as well as target Search Only clients. With the strengths that India has in the IT and knowledge sector, iProspect India will soon start doing off shoring work from USA, Europe and Asia Pacific.

iProspect India will start operations on 27th October in Mumbai & Delhi and will add on Bangalore and other cities from Q1 2011. Search veterans Kishore Babu Pentyala & Naresh Gondlyala have already been roped in by Shamsuddin for the high profile launch of iProspect. Both are from Interactive Avenues, where they were instrumental in many accounts which have become benchmarks in the industry today. They have handled search accounts for Citibank, ICICI group, HDFC bank, Cleartrip, Futurebazaar, Jetairways Travelocity and many more across categories, all focused on delivering results.

Aegis Media in India already has Carat, the media buying & planning giant, Posterscope, the world leader in OOH, Isobar, the world's leading digital agency, Carat Fresh Integrated, Activation and BTL, and Vizeum as a part of its offering. With iProspect, all the Aegis Media Power Brands will now be in India.

iProspect was founded in 1996 and acquired by Aegis in 2004, Considered a thought leader on the world stage of search, iProspect has 28 offices in 22 global markets - including Boston, San Francisco, Chicago, Dallas-Fort Worth, Canada, Spain, Sweden, the Netherlands, Belgium, France, Germany, Italy, Finland, Denmark, Norway, Hungary, Korea, Hong Kong, Japan, Malaysia, Singapore, Thailand, Australia, New Zealand, and Brazil ' and has been deemed "The IBM of Search Engine Marketing" by a leading independent research firm.