AliveNow bags the Social Media mandate for Penguin India
Penguin India who has the strongest online presence of any Indian publisher, with a robust following on social networking sites has now appointed AliveNow, Bangalore based full-service award-winning social media agency to handle all social marketing duties. Penguin India has the highest recall value among readers and booklovers in India and its books outnumber all others consistently in the weekly bestseller list published by AC Nielsen. AliveNow will work with Penguin India to strengthen their online and social media presence as they continue to engage with a younger and more connected audience.
Commenting on this development, Adhvith Dhuddu, CEO of AliveNow shared, “We are thrilled to be working with one of India’s and one of the world’s leading publishers. In our conversations with Penguin we realized that we would be dealing with a world class team who had a solid understanding and respect for the digital space. Penguin India already has a strong presence online and they wanted to take this to the next level. They wanted to partner with someone who are true experts in the digital space and have chosen to work with us. We look forward to execute some cool and creative digital campaigns for Penguin and continue strengthening their online presence.”