Amex-KF card awarded the best loyalty credit card

American Express created a new benchmark in airline co-brand card category by introducing the American Express Kingfisher First Credit Card in 2007. The Card continues to offer the best value proposition to its Cardmembers by allowing them to get 2 or more round trip flights with Kingfisher Airlines every year, simply through their everyday spend on the Card. The Card also offers the world's leading Membership Rewards program with an industry best earn rate of 10 times reward points. What this means is that a customer can earn tickets faster by simply charging their spend on telecom services provided by Airtel, spend on Kingfisher Airlines and with over 200 retail and dinning Platinum Partners. The Card also offers exclusive Platinum privileges such as Kingfisher Airlines King Club Gold Tier membership. In the first year itself, the Card offers an outstanding premium value of more than Rs.50,000.

According to Shailesh Baidwan, Country Manager & Head ' Consumer Cards, American Express Banking Corp., India, "This reward means a lot to us since it comes directly from our Cardmembers. Being voted as the Best Loyalty Credit Card not only in India but in Asia/Oceania & Middle East by the Frequent Traveler Award is a great endorsement of the premium service that American Express provides. This is a classic example of two strong brands getting together to create a product which provides customers with benefits, features and rewards that provide immense value and experience."

"Globally and in India, we have deep experience with successful airline co-brand relationships and have some of the best co-brand cards. We count our partnership with Kingfisher Airlines with added value from Airtel to be among the best such arrangements in the world, " added Baidwan.