Audio series becomes mainstream entertainment Pocket FM Survey

Audio OTT platform, Pocket FM has revealed the findings of its entertainment consumption survey Digital Entertainment Insights: The Revival of Audio Entertainment. The survey revealed a remarkable shift in consumer preferences towards audio content. It highlighted that users now spend more time on audio than video, with audio series emerging as the most consumed category, stimulating the binge-listening behaviour in entertainment content. 

In today's digital age, where screen fatigue has become increasingly prevalent, audio entertainment has witnessed an unprecedented upsurge. While initially, audio space encompassed music, audiobooks, and podcasts, the year 2021 witnessed the emergence of audio series as audio entertainment.Audio Series - Becoming mainstream entertainment

The survey findings showcased the dominance of audio series as the preferred audio content format, accounting for 41% of overall consumption. Music followed closely with 29%, while audiobooks and podcasts were preferred by 20% and 10% of internet users, respectively.

What sets audio series apart is its ability to captivate listeners with its serialised audio fiction stories, stimulating binge-listening behaviour among the users. On average, users spend 140 minutes daily on audio series, which is higher than music (67 mins), audiobooks (35 mins), and podcasts (50 mins). 

According to the survey, 44% of users pay for audio content. Among them, 33% indicated a monthly expenditure of over Rs.300, while 13% allocated between Rs.100 and Rs.300 and 54% spend less than Rs.100 per month.Not just a commute-medium anymore

Contrary to popular belief that audio content is predominantly consumed during commutes, the survey revealed that people engage with audio across various daily activities. It was found that 23% listen to the audio while cooking and 12% while carrying out household chores. 25% people listen to audio during work hours, 16% while commuting, and 15% during fitness activities. Moreover, 33% of respondents highlighted audio as a means to relax and unwind.