Business Line launches Weekend Life

Does Horlicks sell more than Coca Cola in India? Why is the Amul girl suddenly pushing milk, instead of butter? What made a music channel stop airing music? Ever wondered why European kitchen equipment stores are popping up everywhere?

 

Find out all this and more about the business of brands, in one handy, 8-page packet – Weekend Life – that is being brought out by Business Line from July 6.

 

One of its sections – Brandline - brings you the stories - and the stories behind the stories -- from the world of advertising and marketing. Along with insight and analysis from some of the leading lights of the industry. 

Are you looking for an exciting new holiday destination? Do you want to move away from the beaten track in India and overseas? Interested in holiday packages on offer? Our team of travel writers in the Life section tells you where to go, what to do and how to indulge yourself during that well-deserved break.

 

Whether it is food and wine and gnan from leading chefs of India, or an insight into gender issues and how women – including rural women – are changing the face of India, find it all in this supplement.

 

Or is health&fitness your pet preference? Let our columnist tell you about the latest trends. You can also ask him what kind of food to eat and what to avoid, and what fitness regimen will work best for you.

 

With eWorld, get up to date on the latest trends, fads and analysis from the world of information technology. Be it social networking or the next big thing in telecommunications, you can keep pace with fast changing technologies and how they impact our lives.  It also offers insight into the changing business strategies of technology companies and offers you views&wisdom of the best from the corporate world.

 

What would you need to pay for a dozen lessons in leadership skills, strategy and management techniques, from the seniormost partner of one of the world’s top management consultancies? Nothing  Just read the New Manager every week, for the latest in management trends, issues and ideas.

 

All this… only in Weekend Life!