Carolina James Bajaj joins Avian Media as Associate Director

Avian Media has appointed Carolina James Bajaj as Associate Director, West & South region joined recently. Carolina Bajaj will be responsible for strengthening and developing Mumbai, Bangalore, Hyderabad and the Chennai market for Avian Media and setting up a dedicated sports practice for the organisation.

"We are delighted to welcome Carolina to Avian Media. With her appointment, we are in an even stronger position to carry out our objective of delivering high quality services," said Nitin Mantri, Chief Executive Officer of Avian Media. "Carolina not only has a proven track record, she comes to Avian with very strong credentials; experience of having worked in corporate communications and agency. Importantly, she also has experience of the digital space which is extremely strategic to clients today."

With an experience that spans over 13 years in communications, Carolina Bajaj has worked on Corporate Initiatives, Web Initiatives, Media Initiatives, Internal Communications, Search driven Marketing, Media Planning and Sports Management.

Before her association with Avian Media, she served as General Manager, Corporate Communications at the Wadia Group. Besides being the company spokesperson, she also contributed to corporate and brand initiatives. She played a pivotal role behind the popularity of the coveted IPL team, Kings XI Punjab, with which she has been associated since inception.