Chrome Consumer Research's Warning & Actions Against Fake Water Purifiers

Counterfeiting poses a malevolent threat to global markets, impacting diverse industries and causing deception and despair. India, too, faces a surge of counterfeit products, including popular brands like Lays, Amul, Parachute, and Glow & Lovely, and essential commodities like medicines. Chrome Consumer Research, a prominent market intelligence agency, warns of the alarming trend of counterfeit products flooding the water purifier industry, endangering consumers and legitimate brands worldwide.

The availability of fake goods not only erodes consumer trust but also jeopardizes established brands' reputation and market share. A recent audit by Chrome Consumer Research for a leading water purifier brand revealed alarming results, with 60% of cases reported in North India, impacting cities like RUPNAGAR, LUCKNOW, VARANASI, ALIGARH, MEERUT, ALLAHABAD, RUDRAPUR, RAE BARELI, NAWANSHAHR, FEROZPUR, HOSHIARPUR, PANIPAT, JAIPUR, DEHRADUN, JHANSI, MOGA, REWARI, PANCHKULA, AMBEDKAR NAGAR, PATIALA, BARAMULLA, HALDWANI, LAKHIMPUR KHERI, JODHPUR, SOLAN, KANPUR, AJMER, AND KARNAL.

Driven by public health and safety concerns, the affected brand took legal action against counterfeiters and the Court authorized raids in collaboration with local authorities and police.

Experts advise consumers to purchase products from authorized sellers and trusted outlets. However, Chrome Consumer Research audits unveiled instances of authorized dealers selling duplicates alongside local vendors.

Counterfeiting is rampant in the apparel, FMCG, pharmaceuticals, automotive, and consumer durables sectors, with counterfeit water purification products posing severe risks, including waterborne diseases and fatalities.

Chrome Consumer Research emphasizes the crucial role of mystery audits in combating counterfeit products but stresses the need for additional measures. Counterfeiters have become more sophisticated, using tactics to evade detection and developing local brands resembling genuine ones. Building trust with clients requires daily reporting, geotagging, and timestamping.

As the battle against counterfeits intensifies, Chrome Consumer Research remains committed to safeguarding consumers and genuine brands, fostering a fraudulent-free market environment.