Chrome NE to enable broadcasters to discover the unexplored goldmines of the North East

India's leading media advisory consultancy, Chrome Data Analytics & Media, set another benchmark by launching CHROME NE. Chrome NE is a pivotal tool for broadcasters to check their availability and for marketers & media agencies to discern the accurate reach of a particular channel across each of the seven North Eastern States (along with Sikkim). As the ONLY comprehensive connectivity report in the North Eastern region, Chrome NE will furnish facts to the industry by providing insights to all key stakeholders into this untapped territory.

Chrome NE will enable broadcasters to discover the yet unexplored goldmines of the North East by tracking C&S households in all 0.1 Mn+ cities across 8 states ' Assam, Meghalaya, Tripura, Manipur, Mizoram, Nagaland, Arunachal Pradesh and Sikkim, covering the entire region. The report will be released every Monday ' Broadcasters will get information regarding their own availability for the previous week at every individual head-end as well as the competition's precise distribution stats across all key head-ends and markets.

According to Pankaj Krishna, Founder & CEO, Chrome Data Analytics & Media "The success of Chrome's flagship product, Chrome Track triggered a multi directional demand from broadcasters to expand base in the North Eastern towns. The North Eastern region was a major blind spot to every broadcaster and advertiser. Chrome NE facilitates Media vehicles to get valuable insights into the millions of C&S households in these eight states."

Adds Pankaj, "I am confident that the findings & weekly updates will help in formulating a better mix of content & distribution strategy for broadcasters and better ROIs for advertisers. We will continue to bring powerful tools for multi-dimensional assessments and help in formulation of distribution policies for broadcasters.

Chrome NE will also open up a new horizon to be explored by FMCG clients including Unilever, Reckitt Benckiser, Johnson & Johnson, Marico, Godrej, P&G, Henkel to name a few. Consumer Durables as well as Mobile manufacturers including Maxx, Micromax, Karbonn, Spice etc, for whom North East holds tremendous potential will benefit largely from Chrome NE " he concluded.

Jeffrey Crasto, Executive Director, Chrome Data Analytics and Media added, "Currently most Advertisers, Media Planners and Buyers look at data pertaining to Guwahati alone and are forced to assume that the same is true for all other states across the North East. This is not at all the case, since many channels are available either only in Guwahati or in Assam and not in the rest of the States, and vice versa. Chrome NE will actually show the weighted connectivity of channels along with individual details of bands and frequencies across head-ends, cities & States! Advertisers and Media agencies will now be able to gauge shortfalls in their projections and be in a position to take corrective measures."

Injeela Thapar, Associate Vice President, Chrome Data Analytics & Media said "Making Chrome NE a reality has been a daunting task indeed. When the Team started out they had no idea what a humungous task lay ahead of them. They relentlessly battled the unfriendly terrain, not to mention overcoming the numerous security constraints. The Report has been an outcome of a rigorous 6 months of intensive planning & implementation."

Channels of national repute have been looking up to Chrome since its inception. The potential beneficiaries of Chrome's latest offering, Chrome NE, will be all Broadcasters with a national footprint along with regional channels such as Focus TV, NE Bangla, NE Hi Fi, Prag, DY 365, News Live, NE TV, Prime News, Frontier TV, Rang, DY365, Hit7 etc.

The industry depends on Chrome for its data to maintain an amicable balance between the distribution and marketing verticals. Over the years, Chrome with its various products, has established itself as a leading audit company for the industry.