Commonwealth Games 2010 partners with Luxor

The nineteenth Commonwealth Games has announced its association with Indian major ' LUXOR - as the official licensee for writing instruments. Luxor pens which perfectly represents the young blood of India, has set an example by becoming the writing instruments official licensee for one of the worlds greatest international sporting event.

The company is synonymous with the best systems, policies and culture providing a benchmark for the other players. Luxor has several milestones to its credit being the first organized initiative in this largely unorganized sector, under the able guidance and foresight of D.K Jain.

"Our products are synonymous with the youth, kids, and their dreams and ambitions. Thus becoming a part of the Commonwealth Games 2010 is very much in line with our core beliefs. Being the Official licensee for the Games is a strong testament to the outstanding quality of our pens and its ability to transcend global boundaries and connect different cultures. We are very proud to be a part of the 19th Commonwealth Games", said, D.K. Jain, Chairman, Luxor Group.

Additionally, the company will spend over Rs 10 Crore for the consumer activation. Through this relationship, Luxor will not only have stalls in each of the CWG stadiums for consumers but will also support the infrastructure and success of the games.