Crocs Invokes Monsoon Nostalgia With Its New Classics Collection

Crocs, Inc., a global leader in innovative and casual footwear, invokes monsoon nostalgia with its new campaign featuring key styles from its Classic Collection. Tugging at our nostalgia memories for the monsoon season, Crocs has partnered with Spotify and created a series of Spotifyplaylists under the hub “Rain &Drive” with our favourite songs from the past for this season. Coupled with this is a website takeover with playful monsoon elements, designed to showcase the Classic Collection as this monsoon’s season most comfortable and practical footwear of choice.

 Theentire Classic Collection features Croslite material is soft, lightweight and waterproof, while the side ventilation holes enhance breathability and make cleaning easy, making it the perfect footwear of choice for wet weather. In addition, both the Classic Clog and the Classic Sandal are also easy to slip on and off, making it a feature of convenience appreciated by most consumers.

All shoes from the Classic Collection can be paired Crocs' distinctive Jibbit charms, allowing for customizable combinations based on weather, style, mood, to allow one to adda pop to their overall outfit. Be it for urban commuting, weekend dates, or gatherings with friends, Crocs ensures comfort in any scenario, while the addition of Jibbitz charmsallowone to freely express themselves.

 When in the mood for melodies that bring back the nostalgia of getting drenched and splashing in puddles, fans can tune into Crocs’ curated monsoon playlist in partnership with Spotify.To further invoke memories of monsoon, Crocs has also collaborated with renowned illustrator Chaitanya Limaye’s @ArtofChai, who has created animations featuring hearty monsoon joys such as munching on roasted corn, grabbing chai and the joy of being in the rain.

 Sumit Dhingra, Vice President & General Manager, Crocs India & SEA talking about the new campaign said, “Monsoon is an important season for us and are the perfect occasion to celebrate all the nostalgia and memories that the season evokes. By inviting fans to engage with various interactive elements, be it through art or music, we want consumers to experience and relive these moments with something just as iconic and memorable – our Classic collection.”

The purchase is available onwww.shopcrocs.in  

Classic Clogs start from INR 2,995 and Jibbitz charmsstart from INR 199.

Come As You Are with Crocs ‘Rain & Drive’ Spotify Playlist Hub