Dainik Bhaskar's 'Zidd Karo, Duniya Badlo' Film Wins Gold At Montreux Switzerland Festival

Dainik Bhaskar Group won the Gold Award for ‘Zidd Karo, Duniya Badlo’ on girl child literacy under the category ‘Corporate Film’ at the Golden Award of Montreux, 2016.  

 

The Golden Award is the first international advertising, multimedia, event and corporate film competition in Europe awarding creative excellence. 

 

The jury 2016 consisted of personalities from 19 countries, among them CEOs of advertising agencies, Creative Directors, Global Marketing and Communication Managers of international clients, Media Designers, Professors of Communications & Directors. 

 

The ad campaign had a high decibel launch recently across TV, print, social, digital and outdoor (in unmetro markets). The campaign handle #achchi zidd has been trending on Twitter while the film has registered more than 3 million video views on Facebook in 6 days.

 

Congratulating the team, Mr. Girish Agarwaal, Promoter Director, DB Corp Limited said, “This is a significant acknowledgement for the Group and I congratulate the team, our partners for all their efforts. Zidd or determination is in our DNA, it represents our resilient and determined spirit. The theme also resonates with our own story – Dainik Bhaskar’ was launched in Bhopal, Madhya Pradesh in 1958. Today, the Group extends over 14 states with 62 editions and reaches 49% of the urban population constituting a little over half the Indian consumer market. From its humble beginnings, Dainik Bhaskar is today also the world’s 4th largest newspaper, the only Indian publication amongst the Top 5 brands in the world and India’s largest circulated newspaper.” 

 

Commenting on the win, Ms. Kaacon Sethi, Chief Corporate Marketing Officer, Dainik Bhaskar Group said, “We are delighted with the win. The response to the film has been tremendous being based on girl child literacy. We also congratulate Ogilvy who has been a great creative partner. As India’s largest newspaper Group Dainik Bhaskar has been at the forefront of creating landmark and noteworthy endeavours across all areas of its businesses including generating high impact marketing initiatives. All initiatives undertaken by the Group continue to reflect its commitment to its vision of being ‘The largest media brand enabling socio-economic change’. This has been the core essence captured and conveyed most powerfully through this film that calls every individual to push beyond limitations and boundaries and make a determined move towards transformation – a philosophy and attitude we most require. We live this belief every day that with the power of #achchizidd we can bring about positive change in our life, community, country and world.”