Deepak Chhabra takes over as CEO of Crocs India

Crocs India has appointed Deepak Chhabra as the new Chief Executive Officer. With over two decades of experience in Retail, Distribution, Buying, Merchandising & Brand Management, Chhabra will be responsible for the growth and expansion of Crocs brand in his new role across India, Sri Lanka, Bangladesh and Maldives.

Prior to joining Crocs, Chhabra had a long career stint of nine years with Reliance Retail as Vice President, where he was based out of Bengaluru and spearheaded Retail Operations and was instrumental in creating a chain of 250+ footprint retail stores across 110 cities.

A veteran of the footwear and sportswear industry, Chhabra has been associated in various roles with marquee brands like Reliance, Skechers, Asics, Nike, Tag Heuer and Sprandi, where he is best noted for his business channel development expertise, customer insights and team-building skills. He has been responsible for strategising and driving initiatives delivering superior brand and customer experiences through innovative business planning solutions. Chhabra started his career in 1996, and has worked in Delhi, Mumbai and Bengaluru, whilst travelling extensively for various projects and assignments.

On his new role with Crocs, Chhabra said, “I am very excited at the opportunity to work with the Crocs team and looking forward to develop the brand further. I hope to contribute to its growth story in this fast-changing consumer and retail environment.”

Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world.