Dr Derrick Gray quits BARC India

Dr. Derrick Gray, the Chief of Measurement Science and Business Analytics at BARC India, has resigned from the organization, as reported by media sources. Gray has been with BARC India for approximately six years, initially joining as the Chief Measurement Science Officer in August 2018. Prior to his tenure at BARC India, he served as the Senior Director of Audience Measurement Science at Numeris. With nearly two decades of experience in methodological research, media research, and measurement science, Gray has played a significant role in enhancing BARC India's audience evaluations and products, earning a reputation for scientific integrity.

Gray boasts over 24 years of global experience in audience information systems and audience measurement across various media platforms, including Digital Video, Linear Television, and Radio. Previously, he served on the Board of Directors of the Marketing Research and Intelligence Association (MRIA) of Canada.

Dr. Derrick Gray holds a Doctor of Business Administration degree from Athabasca University in Canada, where his award-winning research focused on Digital Innovation and Big Data applications in the media industry