Effies'14: Ogilvy is back with the win; bags Agency of the Year...!
Finally the most awaited award night, Effie 2014, hosted by the Ad Club of Bombay, took place last night at Mumbai’s Taj Lands End with lots of excitement, hoots and shouts. The gala evening saw a full packed house of agencies, marketers, media and brand heads. And Ogilvy and Mather is back on its winning spree, amidst the high tension drama, the highest scorer for the evening was Ogilvy & Mather with a total score of 173 points.
While O&M was awarded the Agency of the Year award, the Client of the year was Hindustan Unilever Limited with 2 Golds, 4 Silvers and 4 Bronzes. Soho Square took home the Grand Effie for its viral, Bharatiya Janata Party’s (BJP), the Political campaign that created history campaign. Mondelez India Foods Ltd, at the second position, won 1 Gold, 1 Silver and 3 Bronze Effies.
After a grand win, the O&M won a total of 2 Golds for its Tayyari Jeet Ki' campaign (Bournvita) in the category ‘Best on-going campaign category’ and also for its one of the most viral and praised campaign, the 'Google Renuion' (Google India); 8 Silvers, and 16 Bronze metals.
Closely followed by, at the second position was Low Lintas and Partners, which took away the The Agency of the Year Effie last year, with 7 Golds, 6 Silvers and 8 Bronze metals. The third place was bagged by McCann Worldgroup India with 2 Golds, 5 Silvers and 8 Bronze. Next was JWT India who did not win any Gold but took away 2 Silvers and 4 Bronze medals. On the fifth place was Soho Square Advertising and Marketing Communications Pvt. Ltd after winning 3 Silvers and 1 Bronze.