ET NOW attains market leadership position in 6 Metros!

ET NOW, 24-hr English business news with its cutting-edge market analyses, insider perspectives & skilled advice has redefined the way business news is presented. With its formidable team of anchors & analysts, breaking news & big guests the channel has achieved market leadership amongst the English Business News Genre in less than 2years of inception.

As per the latest Television Audience Measurement data of current week (April 24, 2011 to April 30, 2011), ET NOW is the joint #1 English Business News Channel with 35% market share in 6 Metros market amongst the core audience from CS AB Males 25+ Yrs. Also, ET NOW emerged as a clear market leader in the English Business News Genre during the critical time band 8am to 10am with a market share of 54% which is twice that of the nearest competitor in All India 1Mn+ Cities amongst the core audience from CS AB Males 25+ Yrs.

ET NOW is the most preferred English Business News Channel as it provides the most effective market trading strategies, sector specific trading calls & stock tips, ET NOW tries to help traders/investors make the most of the stock market & help their money make more money. The channel also continuously attempts to enhance the viewer's knowledge on market related anecdotes and trade analysis.

ET NOW also features exclusive interviews with the movers & shakers of stock markets who share their outlook on the markets, policy makers who explain the implications of the various socio-economic reforms enforced and Global leaders who elucidate the impact of the latest developments across the world on the Indian Markets, which helps viewer, take the right trading/investment decisions.

All this has helped ET NOW consistently increase its viewership over the past few weeks and amplify its market share amongst the English Business News Channel Genre.