Everest Brand Solutions – A 70 mm journey through seven decades

Every journey has a story. More so, if the story is that of a communications agency completing 70 years. Through seven decades, Everest Brand Solutions has dedicated itself to building big brands by creating memorable work – a reason why some of Everest’s relationships are older than most advertising agencies themselves!

With a rich history of cutting edge work and numerous award winning campaigns, including India’s first teaser campaign and India’s first 5-seconder campaign, Everest Brand Solutions has not only partnered, but also built category leadership for its past and present clients like Parle, Tata Housing, SAB TV, Volini, Bombay Chemical, DS Group (Catch Spices), and Borosil, to name just a few.

Today, not only has Everest kept up with the ever changing times, it has literally redefined staying in business.

What differentiates Everest from other agencies in today’s times is that it is more “human”. Which says a lot about an agency, where people have been around for over three decades.

Dhunji S Wadia, Group President, Rediffusion Y&R, commented, “To work with the second most experienced agency in the country is an unparalleled honour. No other agency would have the width of relationships and the depth of knowledge. Yet remaining humble in its dealings despite the accolades it has received in every award forum both locally and internationally. For me personally it is an honour to be at the helm of this institution.”

Rahul Jauhari, Group Chief Creative Officer, Rediffusion Y&R, added here, “Everest has been the finest, warmest and most memorable stint of my career. It has rich legacy of big ideas and big brands. And over the years it has been home to some of the finest people in the industry. Everest does not brag about its credentials or its work. It has rather focused on partnering its clients in every sense of the word. I think that’s probably the one reason we have client associations that are older than most of the agencies in this country. For me, it’s been nothing short of a privilege.”