Everest Brand Solutions’ crafts campaign for Taarak Mehta ka Ooltah Chasmah on achieving a milestone of 2000 episodes
SAB TV’s most popular show ‘Taarak Mehta ka Ooltah Chashmah’ has been the longest running comedy show in the country. It has also been recognised by the LIMCA Book of World Records for its achievement as the longest running comedy shows (8 + years) and the show has now crossed 2,000 episodes.
To celebrate this remarkable accomplishment, SAB TV has launched its latest campaign titled ‘Ooltah Chashmah Pehnoge, Toh Seedha Dikhega’. The campaign has beenconceptualised by Everest Brand Solutions and depictsthat a little change in perspective makes even a setback lookencouraging and brings people together.
The campaign is celebratory, philosophical and intrinsic to core tonality of the show. The thought has been extended into Print, TV, Radio, Outdoor and Digital.
Mr.Anooj Kapoor, Sr EVP & Business Head, Sony SAB said, ““It is a feeling of pride for us to have one of the longest running comedy shows on our channel. It has been a great journey for us, Taarak Mehta Ka Ooltah Chashmah completing 2000 episodes and still going strong only proves and strengthens our brand conviction of ‘Asli Mazaa Sab Ke Saath Aata Hain’. We would like to thank the viewers for their constant love and support.”
Chandramohan Mehra, Senior VP & HeadMarketing, Sony SAB said,“The TMKOC brand rejuvenation campaign is also about reinforcing the mother brand SAB’s core values of positivity, simplicity, light-heartedness and togetherness. The distinctiveness of SAB brand is its ultimate competitive advantage and the milestone lends a perfect opportunity to reinforce it.”
Dhunji S Wadia- Group President Rediffusion Y&R said, “Tarak Mehta KaOoltahChashmah is an Iconic show for Indian Television. And when it’s the 2000th episode celebrations then the creative work has to be up to its reputation and humour. That made the task challenging yet simple – Ooltah Chashmah Pehnoge Toh Seedhaa Dikhega' - need to see the 'Oolta Chashmah' way to get the real joy of life.”
Rahul Jauhari- Chief Creative Officer, Rediffusion Y&R added “How often will you find a show that continues to find relevance and strike a chord with viewers even after 8 years and 2000 episodes? That’s the magic of TMKOC and that’s also the magic of SAB TV. The campaign was based on a simple idea that pretty much is at the heart of TMKOC. A different perspective changes everything.”
Client: SAB TV
Brand:Taarak Mehta KaOoltahChashma
President: Dhunji S Wadia
Chief Creative Officer: Rahul Jauhari
Creative Head: Samir Chonka
Vice President – Aradhana Bhushan
Creative Director: Ashish P Verma
Art: Rajaram Kavatkar (CD), Mayura Ajgaonkar, Bankesh Gohil
Client Servicing- Harish Suvarna, Nirav Dave
Account Planner: Tanvi Mishra
Films Chief: Harish Mishra