Facebook renames its ‘News Feed’ as just ‘Feed’

Meta has renamed the Facebook News Feed to just 'Feed'. The brand is making the change because the mention of 'news' in 'News Feed' was apparently confusing for some. The 'news' label has led some to believe that there are only news stories in the mainstream.

"Starting today, our News Feed will now be known as 'Feed',"Happy scrolling!" the company announced on Twitter.

The 'News Feed' name had been in place since the feature was first introduced more than 15 years ago.

Facebook's rebrand to Meta and this switch away from the News Feed are just two examples of the changes the company is making of late. Facebook Messenger recently gained Split Payments and new voice message controls among other things, and Meta-owned WhatsApp and Instagram have been undergoing their own metamorphosis as well.