fbb TV launches first ever interactive web series on Instagram stories

In a bid to capture the true essence of Durga Pujo, fbb TV has created an immersive storytelling experience with #PujoPerfect Love Story, an Instagram web series narrating a tale of the budding love between a young couple. For the first time ever on Instagram, the brand’s Instagram community gets to decide and co-create what happens next in this cute love saga. The interactive web series can be watched on the brand’s Instagram handle https://www.instagram.com/fbbonline/

Durga Pujo is a great time to begin something new. From new clothes, new themes, new looks, meeting new people, Durga Pujo is also an ideal time for new relationships to blossom. Keeping this thought in mind, fbb tv's #PujoPerfect Love Story is a first-of-its-kind Instagram love story co-curated by fbb's social community and is hosted on the Instagram Stories of fbb’s Instagram handle @fbbonline. It is the first time where the followers of any brand on Instagram get to decide the fate of the love story between the two protagonists. 

In this unique 5-day Insta web series, Instagrammers will solve dilemmas often faced by young couples like who should make the first move, how to dress to impress, and more. As the episode goes live, users will be given the opportunity to share tips and tricks with the protagonists hence deciding what happens next. 

The interactive web series gives fans and followers an opportunity to be a part of the story as opposed to be a mere spectator. Further, Roy and Ananya’s innocence and youthful charm add to the impact of the story, urging the consumers to share their points of view, keeping them on the edge about what happens next. 

Presented by fbb TV, the brand’s fashion content hub, #PujoPerfect Love Story breaks the monotony of festive campaigns that often harp on social causes or emotional storylines, leaving little to imagination. 

Pawan Sarda, Digital Marketing Head, Future Group said, “fbb has always been an Insta-first fashion brand and therefore on the occasion of Durga pujo, we wanted to tap into a relevant millennial insight and create a disruptive experience for our audience. It’s imperative we use platforms in their most native form. With #PujoPerfect Love Story, we are proud to be the first ones in this space to empower the users to co-create the love story with us and add a beautiful fashion reason to exist.”

Will Ananya and Roy end up together this Durga Pujo or will they part ways? Well, that’s for you to decide, literally. Ananya and Roy's love story begins on 19th September and will have a new episode every day till 23rd September.


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