Genesis Burson-Marsteller begins 2012 with multiple new account wins!

The firm's focus is on ethical influencing and bringing alive creative outreach campaigns using an evidence-based approach. We are starting the year on a high, with some really interesting companies & brands as retainers," said Prema Sagar, Principal & Founder, Genesis Burson-Marsteller, South Asia.

Retainer clients who came on board included Piaggio-Vespa, New Zealand Tourism, Safilo, Hindustan National Glass and Medium Healthcare Consulting.

The firm has also bagged significant project clients such as TNT, ArtDubai and India Design Forum. "We work hard in building truly winning campaigns and measuring what we achieve for our clients. Beyond retainers and projects, we have won significant work from existing accounts which is at the core of our business strategy ' to retain and build long term relationships with our clients," said Nikhil Dey, President, Public Relations, Genesis Burson-Marsteller, South Asia.

Pune-based Piaggio is the largest European manufacturer of two-wheeled motor vehicles and the world's leader in this sector.

"It is a great delight and privilege for us to be engaged with their iconic "'Vespa" brand and we look forward to building an integrated lifestyle campaign for the timeless brand". Those who visited Auto Expo or followed it on television would have seen the Italian-designed showstopper. Vespa was included in the Top Ten in NDTV's Auto Expo's best" Sagar added.

Safilo is the world's second-largest eyewear company. They design, manufacture and distribute high-quality prescription frames, sunglasses under licensing agreements for leading luxury brands.

Brands such as Gucci Dior, Marc Jacobs, Girogio Armani, as well as their own brands Carrera, Blue Bay, Oxydo and Safilo form part of the portfolio.

Hindustan National Glass & Industries Ltd (Somany Group) based in Kolkatta is the largest glass packaging solution provider in India with a 65 per cent market share. The company was established in 1946 and produces customised glass containers and bottles. Genesis Burson-Marsteller's mandate is to build brand awareness and corporate reputation in the B2B space for HNG in India.

Medium Healthcare Consulting, a Hyderabad-based boutique firm, is focused on markets in emerging economies and specialises in business strategy, integrated marketing, service quality and performance transformation. Ratan Jalan, who is widely acknowledged as a thought leader and a rare innovator in the healthcare industry, has set up medium Healthcare Consulting. The campaign plan focuses on positioning and building the brand for Medium Healthcare Consulting.

In a short-term campaigns, the agency was retained to conduct communication workshops for the express delivery service provider TNT to assist them in achieving their objective.

Other interesting campaigns include ArtDubai that will take place in Dubai in March. 2012 The largest and the most established contemporary art fair in the Middle East and Africa is held under the patronage of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, Ruler of Dubai, and is run as a joint venture between the Dubai International Financial Centre (DIFC) and Middle East Fairs Ltd.

Genesis Burson-Marsteller has also bagged the India Design Forum ' India's very first international design gathering -- which will take place in New Delhi in March.

The IDF is a first for India as it addresses all aspects of Design-industrial, urban, architecture, sustainability, education, innovation and application. Global design practitioners and thought leaders will assemble in New Delhi for a two-day event and be a part of a week of celebrating Design.

"We chose Genesis Burson-Marsteller as we share the same ideals of seamlessly integrating brands across the country, and working with the best minds in the business without compromising on the special needs of every individual client such as IDF!" said Rajshree Pathy, Co-Founder of Rajshree Sugars & Chemicals Ltd and IDF's Organiser.