Godrej Security Solutions launches a subsided fire safety assessment
Godrej Security Solutions (GSS), India's leading home and institutional security solutions brand has been advocating fire safety as a cause for the last three years but this year the brand truly showcased their commitment to the cause. The new campaign #BeFireSafeThanSorry isn’t just about preventive measures and awareness but announces a partnership with the Fire and Security Association of India – FSAI, to launch a special subsidized fire safety assessment.
This assessment has been named the Godrej Fire Risk Assessor and will be seen as a rating and certification that vets buildings and establishments as fire compliant.
Lot of organisations and leaders in the industry have not publicly spoken about Fire safety initiatives and Godrej Security Solutions wants to come into the picture to change that. The brand believes that with change happening at an organisation level, there will be a trickle down effect to individuals who will start questioning how fire compliant their residences or workplace is.
As a part of this campaign, the brand has partnered with popular television actor Sudhanshu Pandey who shared his story on a fire incident and why such an assessment is important on his own Instagram. Other influencers have followed suit to voice their own opinions and stories.
Speaking on the initiative, Mr Pushkar Gokhale, Business Head, Godrej Security Solutions said, “Through this initiative, and by launching the Godrej Fire Risk Assessor, we want to play an active part in ensuring that commercial and residential establishments take mandatory steps to be fire compliant. We want to not only champion fire safety assessment but also drive the sense of proactiveness towards creating a more fire compliant ecosystem. We hope through this initiative and our campaign #BeFireSafeThanSorry we are able to take this message across the country and see both organisations and individuals come forward to show support and participate.”