Harley-Davidson launches slew of initiatives to keep bikers engaged

Keeping the riding spirit high, Harley-Davidson India has launched several new initiatives during the months of April and May. These include home deliveries of motorcycles, extended service warranties and a completely online version of Passport to Freedom.

Sajeev Rajasekharan, Managing Director – Asia Emerging Markets and India, Harley-Davidson, said, “For an experiential brand like ours, it is critical to stay engaged with customers and enthusiasts continuously, keeping them hooked to the brand. We have introduced a number of initiatives to keep them motivated and look forward to riding.”

Continuing with contactless services, the company has formalized the Harley-Davidson Home Delivery program. This will help customers explore the range of Harley-Davidson models on H-D.com and then directly connect with a dealer expert via the dealer locator to discuss their purchase and payment opportunities. Home deliveries are free for distance up to 40kms from the dealership and chargeable for every extra kilometer.

Another initiative is the 30-day extension for Harley owners whose product warranties are expiring during the lockdown period. The brand will also provide a 60-day extension to customers who fall under the HDFS (Harley-Davidson Financial Services) planned maintenance program. The H-D contact centre and Road-Side Assistance will continue to provide support services to all customers. For more information, contact 1-800-102-6180.

Harley-Davidson India has also rolled out a completely online avatar of its popular program- ‘Passport to Freedom Online series’ in partnership with some notable names in motorcycling to talk about motorcycling at large and some of their Harley experiences.

Harley-Davidson India has also pledged its support to PM Cares fund for fight against COVID-19. Many of the Harley Owners Group members are involved in charitable activities in these trying times. To engage with the H.O.G.® members, a home-made video is curated as well during the lockdown phase.