Hindustan Times launches its Noida edition

Following the extremely successful launch in Gurgaon, Hindustan Times announced the launch of Noida's own newspaper from August 27th, 2010. With this, Hindustan Times reaches out to the residents of one of the fastest growing areas of the National Capital Region.

Speaking about the launch, Shantanu Bhanja, Vice President - Marketing, HT Media, explained, "As the No 1 newspaper of Delhi NCR, we are delighted to announce the launch of Hindustan Times, Noida to give a voice to Noida and to further strengthen our presence in the National Capital Region. With this launch, we will have dedicated pages which will pick up the issues and concerns of Noida residents and partner them in building Noida into a world-class city."

To celebrate the launch, Hindustan Times is organizing the Noida First Festival, bringing together some of the best artistes of India such as Dr Mallika Sarabhai, Euphoria, Pankaj Udhas, Wadali Borthers and many more over the coming few weeks. The launch will be supported by an aggressive promotion and marketing strategy with a mix of outdoor, press and on-ground activations.