'ICICI Prudential AMC has come up with a new TVC campaign

Under the initiative of ‘Tarraki Karein’, ICICI Prudential Mutual Fund launched its latest TV commercial, ‘An opportunity to grow with Big Companies’ with ICICI Prudential Bluechip Fund. The campaign highlights the fund’s investment in a portfolio of the best companies in India, and its aim to generate healthy returns for its investors.

Conceptualised by Lowe Lintas, the commercial went on air on September 03, 2018. The campaign is supported by TV commercials, social media engagements and on-ground activations.

“Investors today are more comfortable with investing in big companies that are well known and have a good reputation, as they feel that their money will be safer. Our latest campaign is yet another expression of our commitment to create awareness among the masses around the benefits of making money work for them, said Mr. Abhijit Shah, Head Marketing, Digital & Consumer Experience.

The commercial is aimed at the mass affluent segment & the rising middle class who aspire to a higher standard of living. They are typically working professionals living in urban and semi-urban areas aiming to grow big in life. Drawn on  the same lines, the latest campaign by ICICI Prudential Mutual Fund highlights the significance of Bluechip Fund as an investment solution which not only helps grow investor money but also inspire consumer confidence in the product.

"We aim to create a hub that we will continue to enrich the masses with a lot of informative nuggets and facts about financial literacy and investment planning. Every initiative we do hence will add to and further build our platform," added Mr. Abhijit Shah.

Team on TVC

Agency: Lowe Lintas

Creative : Arun Iyer, Sagar Kapoor,  Jaywant Dabholkar, Sarfaraz Siddiqui, Kaustubh Panat, Suyog Mahadik, Rucha Sawant

Account Management: Anaheeta Goenka, Vandana Joshi, Priya Gokani, Rupesh Naik, Pramod Mahadik

Account Planning: Rishabha Nayyar

Production House: Coconut Films

Director: Subodh Menon

Producer: Tushar Raut