iD Fresh appoints new CHRO and head of new Business & NPD

iD Fresh Food, India’s leading and most innovative fresh food brand, announced two new appointments to its leadership team. Megha Latawa joins iD Fresh as its Chief Human Resources Officer (CHRO) for India and International Markets, and Enakshi Dasgupta as Head of New Business and New Product Development (NPD). 

As the Bengaluru-based company embarks on the next phase of its ambitious, global growth trajectory, the emphasis is on strong leadership to further strengthen market presence and professional team management, with a sharp focus on corporate governance. 

Megha is a seasoned HR professional and has worked across diverse industries, such as manufacturing, ITS & ITES, retail and e-commerce. An MBA from the Institute of Management Technology, Ghaziabad, she joins iD with a strong track record of HR leadership stints at udaan, Aditya Birla Group, Infosys and Vedanta.

Armed with one and half decades of rich experience in the FMCG sector, Enakshi worked as the Category Head at Grupo Bimbo (Modern Foods) before joining iD Fresh as Head of New Business and NPD. She has also worked with Avon and Godfrey Phillips in her early career, followed by extensive exposure in new product development in food and beauty categories, apart from brand management roles. 

Speaking about the two key appointments, PC Musthafa, Founder and CEO, iD Fresh Food, said, “iD Fresh is at the cusp of rapid transformation, which demands professional excellence for sustainable growth. With changing work culture and technology-led disruption, HR and product development spaces are witnessing swift changes. As an organisation, we have always embraced a culture of inclusion and diversity to create a healthy and equitable workspace for all. Under the able leadership of Megha and Enakshi, I am confident that iD Fresh will not only be able to navigate this dynamic 

environment, but will also continue to emerge as the market leader. It gives me immense pleasure to welcome these inspiring go-getters to the iD Fresh family.”

Megha Latawa, CHRO, iD Fresh Food, said, “iD Fresh is a unique company with an uncompromising commitment to quality in serving its consumers. What resonated most with me is the bedrock of strong values on which the company is being built. The brand has had an impressive journey so far and what lies ahead is an (even more) inspiring future. I look forward to working with a team of talented and passionate people.”

Enakshi Dasgupta, Head of New Business and NPD, iD Fresh Food, further added, “iD Fresh is not just a successful food company, it’s an organisation that lives by a noble purpose to provide nourishing food solutions without the use of any harmful chemicals and preservatives. It gives me immense pride to be part of such a revolutionary organisation. With constant innovation, I hope to contribute to the well-being of generations to come and make iD Fresh everyone’s first choice when it comes to mindful eating.”

Since its inception in 2005, iD Fresh has been at the forefront of innovation to revolutionise the way customers consume fresh food at home. Currently, the company caters to over 45 cites, across 35,000 retail stores in India, UAE and US. The Bengaluru-based brand’s extensive natural and healthy product range comprises Idli and Dosa Batter, Rice Rava Idli Batter, Malabar Parota, Wheat Parotta, Sandwich White Bread and Wheat Bread, Homestyle Wheat Paratha, Wheat Chapati, Soft & Creamy Paneer, Creamy Thick Curd, ‘Squeeze and Fry’ Vada Batter, customised blends of Instant Filter Coffee Liquid and Instant coffee powder.

Last year, iD Fresh raised INR 507 crore in Series D round of funding, in one of the largest deals in the food start-up space. The round was led by NewQuest Capital Partners, a global private equity firm focused on the Asia-Pacific region, along with the existing investor, Premji Invest.