Instagram to update its ranking algorithm

Instagram chief Adam Mosseri has made the announcement that Instagram is making changes to the way it ranks content for putting more focus on original content and work. "If you make something from scratch, you should be given more credit than if you share something you got somewhere.As a result, we're going to try harder to value original content more than rehashed content,” said Mosseri.
This update will not penalise content that is altered outside of Instagram and subsequently submitted to the app. Mosseri further said: "The concept is that if you made it, it's original. It's fine if you alter it outside of Instagram and then upload it to Instagram through the gallery. As you may recall, Instagram said last year that content re-shared from other apps with visible watermarks would be de-ranked, with a concentration on TikTok content re-shares to Reels. Content with visible logos or watermarks will still be penalised under that policy, at least in Reels, but the adjustment isn't intended to prevent people from sharing content that has been modified outside of IG.”
The number of posts one has made in the past is a consideration. According to Mosseri, the focus of this upgrade is on content aggregators, and Instagram will be able to determine this by looking at an account's posting history. If one is re-posting a lot of content from other accounts, their reach will most certainly suffer. Until recently, posting popular memes was a straightforward way to increase interaction, but that may no longer be the case.
The ranking of Instagram's unique content is continually evolving. Instagram, according to Mosseri, has no way of knowing whether or not content is unique. He said :"We create classifiers to forecast how likely something is to be unique, but that isn't knowing. We consider who's in the video and whether or not we've seen it before. So, if you're sharing information from other sources, you might see that different people appear in each of your uploads, which could be a red flag, especially since Instagram's algorithm will hunt for duplicated posts. How would Instagram distinguish between the original and replicated accounts? Although the date posted could be a role, Mosseri points out that "if it's someone posing as the original creator, which is less likely,"
The goal is to lessen aggregator sites' dominance and offer greater recognition to original artists. This could result in fewer content farms or re-posters dominating the Explore feed in the future, while Instagram is also pushing more recommended posts into main feed, which should be more original moving forward.
The system, however, isn't flawless, and some accounts will undoubtedly be subjected to unfair sanctions as a result. However, Mosseri points out that Instagram's detection algorithms will continue to improve over time in order to better understand where content originates and who originally posted it, in order to assist amplify actual creators rather than allowing larger, farm accounts to capture all of the engagement.
Given the number of aggregator accounts in the app, it might have a significant impact or have a minor impact. If brands are also sharing consumer messages and updates on their own profiles, this could have repercussions for UGC and repurposing customer content. UGC can be a good method to engage with one’s community and provide social proof, but it all boils down to weighing the benefits of posting against the costs of making the change.