IPL 4 beats the entire viewership of IPL 3 in just 36 matches!

MAX, the exclusive broadcaster of the DLF IPL is on its way to breaking all cricketing viewership records, including its own. The DLF IPL 2011 has already reached 146.4 million viewers in only 36 matches as compared to DLF IPL 2010 that took the entire season of 60 matches to reach 143.7 million viewers. With 66 million women and 34.2 million children already reached in just 36 games a number greater than the combined entire season of IPL 2010, the phenomenal success continues.

Compared to previous seasons, MAX had achieved a reach of 102.4, 122.7 and 143.7 million viewers respectively in season 1, 2 and 3 of the DLF IPL on an all India level. There were also 46.8, 56.2 and 65.5 million women and 22.2, 27.9 and 33.0 million children reached, respectively.

Says Sneha Rajani, Senior Executive Vice President and Business Head, "We are indeed delighted to see that the DLF IPL has already achieved an incredible reach halfway through the tournament. Seeing these overwhelming and extremely encouraging viewership figures, we are certain that this season of DLF IPL will continue to break more records."