Luminous Power Technologies launches new social media campaign #BeExamReady
Luminous Power Technologies, a powerful and trustworthy brand with a wide range of innovative products in the power backup, home electrical and residential solar space, announces special #Be Exam Ready social media campaign with brand ambassador, Sachin Tendulkar. The campaign is primarily curated around the stressful exam days wherein Luminous sends out the special message to families and children that how being prepared keeps stress at bay.
Luminous has been doing this campaign for the last two years on social media during exam time. This year the Company has roped in Brand Ambassador – Sachin Tendulkar that includes a video message from him sharing his own life experiences to beat the stress. In the video message, Sachin urge children to set their own targets and to be their own competition as opposed to comparing themselves with others. He also requests the parents to not put unnecessary pressure on their children and create a calm environment and a happy home - “Khushiyon ka Ghar” to yield better results.
The campaign and the messaging perfectly resonate with the wide range of Luminous product portfolio that helps set up the conducive environment for the children to prepare for their exams. Power situation in India is erratic and power cuts range from half an hour to 6-7 hours per day. These power cuts can hamper the exam preparation of children wherein power backup solutions from Luminous can ensure seamless and uninterrupted power supply in this crucial time. Similarly, Luminous LED range is flicker free and provides optimum brightness for the children to study without putting any strain on eyes. The Signature FAN range from Luminous keeps the house ventilated and airy. Together, all the above creates Happy Home (Khushiyon ka Ghar) and let children focus on their studies without any stress or distractions.
Talking about his association with the Luminous and the new campaign, Sachin Tendulkar says, “It has been a wonderful experience collaborating with Luminous on various initiatives. #BeExamReady campaign is practical and very well timed. Exam time can sometimes be quite challenging, and it is important to ensure that our children are not burdened with unnecessary pressure during this crucial time. Luminous, like always is doing a wonderful job in successfully finding solutions for the consumer needs while also performing their social responsibility by undertaking important initiatives.”
Introducing the campaign Sachin Bhalla, Sr. Vice President, Marketing, Luminous Power Technologies said, “I am thankful to Sachin for sending across this powerful message on behalf of Luminous Power Technologies. We have observed that exam days are very stressful and demanding for children. Through this campaign we aim to address this problem. Sachin is a living legend with great values and experiences and his association builds a strong brand connect with our consumers while also amplifying the reach of our message. We believe that Sachin’s real life tips and tricks will definitely help children.”
Sachin Tendulkar was roped in as the brand ambassador for Luminous Power Technologies in 2010. The company has recently extended its partnership with Sachin by five years till 2024.