Marketers need to consider women's sexual desire: Jayesh Sirnani

Authored by Jayesh Sirnani, Brand Manager & Ecommerce Head, Syncom.

Women's sexual desires have always been kept under the wraps. But today, more and more women are coming to the forefront only to embrace them. But more often than not, they are not able to enjoy a good sexuality al life due to their stressful lives, which leads them to the purchase of aphrodisiacs for their husbands. These aphrodisiacs date back to the times of Ayurveda and are a proven remedy for improved sexual desire without any side effects.

Women's sexual health, like men's, is important to overall emotional and physical well-being. A fulfilling sex life improves your sleep quality and reduces stress.

While a regular sex life has been shown to boost mood and improve relationships, it turns out that having sex once a week can also prolong your life, according to a new study.

The benefits of sex extend beyond the bedroom. In fact, a roll in the hay can improve your heart health, boost your immunity, and more. Plus, regular romps with your partner create an intimate connection that’s crucial for a healthy relationship.

Sexual health also means understanding your body and how it works. Women who understand their bodies can make better choices.

Sex requires amazing connections between the sex organs, hormone-producing glands, the brain, and the rest of the body. If one part is out of whack, the desire for sex may fade, or the ability to have sex may be compromised. In addition to the physical and biochemical forces at work, a woman's experiences, expectations, mental health, and emotional health shape her sexuality.

Over the past years, the lifestyle of Indian women has undergone substantial transformation.Indian women, in their effort to manage multiple tasks at work and at home, tend to overlook key aspects of their health and it is here that our new range steps in to address the nutritional gap and helps them to take charge of their health.

From head to toe, the benefits of sex start as soon as things start heating up and stay with you long after that post coital glow fades away. Sex also  offers the same benefits as sugary comfort foods - without any of the bloat! Pleasure pathways in the brain light up during sex - the same way that they do when enjoying sweet treats.

On one level, sex is just another hormone-driven bodily function designed to perpetuate the species. On another, it's a pleasurable activity. It's also a connection that can help cement the bonds between two people.

Thirty minutes of vigorous sex burns up to 100 calories, which is the same as a small glass of wine.

And if you have moderately active sex twice a week, you’ll burn an extra 5,000 calories a year! ­

Syncom Vigromen is a Nutriness product with nine effective aphrodisiac herbs used for a similar purpose. Today, when women are opting for Vigromen for their husbands, which earlier they hesitated from, it only proves their confidence in the product. Our data says that an increased number of women buy Virgomen now from online portals, but will they be able to do so at a chemist without feeling the pressure of being judged? Let us know.

Jayesh Srinani is a seasoned professional in marketing strategies, data analysis and process re-engineering has been leading solution deployment for consulting firms / corporate houses for the last 5 years. He has mastered Brand Positioning, Marketing strategies, Balanced Scorecard Implementation, Data Analysis, Process Re-engineering, Process Audits, Process Optimisation, Implementation Strategies, KPI setting and cascading and also deployed solutions in industries ranging from Manufacturing, Retail, Distribution, Pharmaceuticals, Healthcare and Gems & Jewellery. Currently he's the Brand Manager & Ecommerce Head for Syncom.