Meta adds tools for cross-app alerts and new account switching

By making it simpler to transition between one’s connected profiles on each platform, Meta is attempting to get more users into its apps and increase their time spent on Facebook and Instagram, respectively.
Meta said : “We are aware that many users use more than one of our apps to pursue various interests, reach a larger audience, or reveal various facets of their personalities to various social circles. We're making it easier to create and transition between accounts and profiles in light of this."

People will be able to easily switch between their Facebook and Instagram profiles if they’ve added them to the same Accounts Center. Additionally, people can now see their Facebook and Instagram profiles in one place. Notifications will also be conveniently displayed for each profile, making it easier to stay up to date on activity across Facebook and Instagram. Meta is  testing this new experience globally on iOS, Android and web.

Meta is also introducing a new account registration and login flow that will enable people to more easily log in and create new accounts across Facebook and Instagram.

People new to Meta's products can create a Facebook or Instagram account, and then use that account to sign up for additional ones. And people who have both a Facebook and an Instagram account can now easily use login information from one app to access the other, as long as their accounts are in the same Accounts Center.

Meta is testing this new experience globally on iOS and Android.

Each of these new features uses the Meta brand to make it clear and easy to understand that one is interacting with a feature that works across more than one Meta technology, and to make the process as streamlined as possible.

As always, account security and privacy are top of mind for Meta, and existing security features will still apply to the updates that they are announcing today. For example, if someone turns on two-factor authentication for their Facebook account, then an unrecognized device can’t log into their Facebook account with their Instagram login information.

Additionally, people will be notified when a new account is created using their existing account and when an account is added to their Accounts Center, so one can confidently stay up to date on activity across all of their accounts. Finally, people can manage which profile appears in the profile-switching experience, and which accounts can log into each other.

While these changes are currently limited to Facebook and Instagram, Meta will continue to explore how to improve connected experiences across all of its technologies.