Meta announces new ad placements and formats on Instagram

To help the advertisers reach their target customers Meta has announced new ad placements and formats on Instagram.
Businesses can now place ads in Explore home.
"We are also beginning to test ads in profile feed, which is the feed experience that people can scroll through after visiting another account's profile and tapping on a post," the company said in the blogpost.
"As a part of this test, we will experiment with a monetisation opportunity that will allow eligible creators to earn extra income from ads displayed in their profile feeds, beginning with select US creators," it added.
When an individual engages with an ad, the company sends ads that it assumes may be of interest of that particular individual which is  powered by machine learning.
To make it simpler for organizations to make Reels advertisements, the stage said it is carrying out free high quality songs from our Meta Sound Collection that can be added to Carousel Ads on Reels.
"At Meta, we are focused on building products for businesses that meet people where they are. We are investing in a discovery ecosystem that generates a connection with customers, demand for products and interest in brands," the company said.
"When the ad finishes playing, the original reel resumes and loops again. We are also testing image carousel ads for Reels starting today. These horizontally-scrollable ads can include anywhere from 2 to 10 image ads and will be shown at the bottom of Facebook Reels content," the platform said.