Mobile internet on the rise, but mobile not threatening the PC yet: BuzzCity's Survey

Despite mobile device functionality becoming ever more sophisticated, research, revealed today by mobile media company BuzzCity, shows that mobiles are actually sustaining, not replacing, consumer demand for PCs.

The global research, which surveyed 5,000 people, found that computing tools remain important and even aspirational, for mobile internet users. 51% of mobile internet users do not have daily access to fixed line internet and 23% do not use the fixed internet at all. Of those surveyed, 21% plan to buy a computer accessory in the next twelve months and 36% have already tried out tablets. So although ultimately mobiles may overtake PCs for internet browsing, there are no signs that the PC will fade away completely.

Mobile gaming is a whole different ball game, however, and the indications are that the rise of mobile gaming is detrimentally affecting demand for games consoles ' compared to 2008, demand for games consoles has fallen, to 7.94%.

The survey also revealed that the Indian users are looking for more sports and movie content, as well as the ability to easily recharge prepaid phone balances, and buy SMS bundles.

Dr KF Lai, CEO of BuzzCity, said: "Mobile browsing has been viewed as a threat to PCs, but our research shows that this is drastically oversimplifying things. Many people use the internet on a range of devices, both mobile and otherwise."

"Surfing patterns that have emerged so far gives our customers insights into what products consumers are looking for and particularly those opportunities that lie in un-met demand", added Lai.

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