Nabendu Bhattacharyya establishes own OOH business
Former Ogilvy Action president, Nabendu Bhattacharyya, has initiated his own venture called Milestone Brandcom. Milestone Brandcom ' a company in the OOH space ' will have its headquarters in Mumbai and is expected to start pan-India operations by October 15.
There are concrete plans of expanding the business beyond OOH and launching a retail solution unit soon. Following this addition, Milestone Brandcom expects to add verticals like brand activation and sports within a six months time frame.
Bhattacharyya has partnered with some private equity investors and has roped in experienced individuals. Fellow founding members ' Imtiyaz Vilatra, Hanoz Patel, Pramit Mehta and Debashis Banerjee ' all worked at Ogilvy with Bhattacharyya.
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