New brand identity of InterGlobe Enterprises unveiled!

InterGlobe Enterprises, a leading player in aviation and travel-related services, unveiled its new corporate identity today, a transformation that is a first in its 20 year history. The new branding signifies the company's unchanging values of integrity, customer orientation and future-mindedness, and reinforces its commitment to growth through new ventures and new services.

"InterGlobe started its journey 20 years back, and has emerged as an entity that has set a benchmark in the industry in its role as a key partner, and an owner and maker of engaging and innovative brands. In our journey towards delivering a distinctive blend of innovation and operational excellence, we have not only represented global brands but built new businesses and strengthened our capabilities to deliver innovative and world class customer experience. As we move InterGlobe to the next level of growth, our new brand, more contemporary in look and style, reflects our evolution and expansion, our core values, our growing strength in the market and our dedication to our partners, customers, stakeholders and employees.", said Kapil Bhatia, Executive Chairman, InterGlobe Enterprises.

The new logo has six dynamic spokes of varying lengths and colors held together by an unchanging centre. Inspired by InterGlobe's multiplicity and dynamism, the logo reflects alchemy of ideas and attributes. It expresses the company's three core values, which remain constant in an ever-changing business environment - integrity, customer orientation and future-mindedness. The spokes stand for harmony of fluidity and stability, of change and constancy.

"Today, InterGlobe Enterprises is a USD 1bn company with six strong businesses. We have had a pioneering role in shaping the growth of the aviation and travel-related services industry in India, redefining the customer experience through operational excellence and innovation. The new brand identity reflects our commitment to these principles as we grow our existing businesses and create new ones." said Michael Whitaker, Group CEO, InterGlobe Enterprises.

InterGlobe Enterprises' compelling new brand identity was created with the help of Circus, a London-based boutique brand consultancy, and Grandmother India, the creative partner for designing the new visual identity.